Bradley was drawn to California post college for the natural beauty of the Sierras where he climbed, backpacked, and skied. He gradually made his way down the peninsula to Portola Valley and eventually to Boulder Creek in the heart of the Santa Cruz Mountains. Under the guidance of Rhône Ranger John Alban, Bradley planted our Rattlesnake Rock Estate vineyard in 2000, vinified our first vintage in 2002, and built our winery in 2003 using redwoods sustainably harvested from the Estate. Bradley presently serves on the Board of Directors for the Santa Cruz Mountain Winegrowers Association. He lives on the property with his two young sons, Kiran and Lakota, both of whom love grapes and tractors.